Watches of Switzerland Group PLC operates as a retailer of luxury watches and jewelry in the United Kingdom, Europe, and the United States. The company operates its showrooms under the Watches of Switzerland, Mappin & Webb, Goldsmiths, Mayors, Betteridge, and Analog:Shift brands, as well as mono-brand boutiques on behalf of Rolex, OMEGA, Tag Heuer, Breitling, TUDOR, Grand Seiko, BVLGARI, and Fope; and engages in the operation of ecommerce platforms. It also engages in sale of fashion and classic watches, and jewelry; and gifts, as well as provides servicing, repairs, and product insurance services. Watches of Switzerland Group PLC was founded in 1775 and is based in Leicester, the United Kingdom.